COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to ...

By leveraging data and smarter retailer collaboration, companies can uncover “invisible demand,” cut waste and keep their ...

New York, May 8, 2023 – In 2023, CPG marketers face many hurdles to find and engage their ideal shoppers. Today, global programmatic media partner MiQ announced a new shopper intelligence solution, ...

CHICAGO--(BUSINESS WIRE)--IRI ® today announced it is enhancing IRI Lift ™ by expanding the retailer channels included in the solution to capture a broader sales universe. This enhancement will ...