Texas Tech used a logo strongly resembling the new "flat T" from 1963 to '99—introducing its then-futuristic metallic look for the turn of the century. With the "flat T," the Red Raiders accomplished ...

The Golden Arches has stamped its place in time as one of the most recognizable logos in all of fast food -- though it ...

For its 200th anniversary this year, the Brooklyn Museum got itself a new logo, and it’s inspired by the museum’s neoclassical architecture. “One of the main points of inspiration for the new identity ...

ST. LOUIS – The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season. On Tuesday morning, the Blues officially ...

Walmart’s first refreshed logo in 17 years bears strong resemblance to founder Sam Walton’s beloved trucker-style cap. Walton, who led the retailer from 1962 to 1988, espoused 10 guiding principles in ...

By the early 2000s, the 'I Love' format had become a universal expression of affection, identity, and belonging ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...