The breakfast table is about to get a major makeover as Italian confectionery giant Ferrero announced its $3.1 billion acquisition of American cereal icon Kellogg. The blockbuster deal brings together ...

Kellogg’s turned SpongeBob’s favorite cereal into reality in a new, wholesome marketing move. Fans are aware of SpongeBob’s favourite yellow Kelpo cereal box with an adorable green corn drawing on it.

Kellogg's is one of the biggest names in the breakfast cereal game. There's a good chance that at least some of your favorites (and some of the very best cereals overall) can be found in the brand's ...

Gene J. Puskar / AP Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales.

A 10,000‑box cereal sale benefiting United Way returns to Battle Creek as Kellogg and Post partner again to fight food insecurity.

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...

Cocoa Puffs just got some serious competition. One thing we love about cereal is that it goes way beyond breakfast. Sure, it’s delicious in a bowl of cold milk, but the crunchy, sweetened bits make a ...

Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...