Marketing channels are the ways that goods and services are made available for use by the consumers. All goods go through channels of distribution, and your marketing will depend on the way your goods ...

Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions: buying products for resale to customers, distributing products to customers ...

Some 85% of event planners rank email as their primary marketing channel for promoting a successful event, according to a study released Thursday by Bizzabo. Email marketing campaigns outranked every ...

At the same time, Netflix boasts more American subscribers than cable TV (50.85 million compared to 48.61 million). Given these and other similar trends, traditional media ad buys are a thing of the ...

Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics ...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is essential not just for ecommerce sites but also local businesses ...

LOS ANGELES--(BUSINESS WIRE)--The vast majority of marketing organizations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent ...