Designer logos once defined luxury fashion. From monogram bags to boldly branded belts, visible logos were a quick way to signal status and belonging. Today, a noticeable shift is taking place.

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Walk into any coffee shop, airport lounge, or campus and you'll be able to tell immediately. One side will have: neat cutting, neutral colors, no brand names in sight just top, notch tailoring and ...