Lucky Charms is celebrating the return of its limited-edition Magic Gems cereal with the launch of a free augmented reality (AR) game, per a press release. “Journey to the Magic Gems” is a mobile ...
The Food Theorists on MSN
What makes Lucky Charms so special?
Lucky the Leprechaun has spent decades running from kids trying to steal his magical charms. But according to the cereal’s lore, his mission may be far more important than protecting breakfast. Lucky ...
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