Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Your retailers, distributors and intermediaries provide an important sales and marketing channel for your products. They enable you to deal with customers in ...

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

CGA by NIQ has released new insights from its 2025 Channel Strategy Study, offering a sharper view into how Americans drink ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on their mobile devices and ...

If you’re anything like most contemporary business owners, you’re probably feeling a little overwhelmed by the sheer volume of marketing tips and tricks being thrown your way day in and day out. Who ...

As CRN prepares to name the winners of its third annual Women of the Year Awards, we look at the efforts our 23 finalists for ...

French entrepreneur Clément Reisky has built an art distribution model that works in complete contradiction with traditional ...

NEW YORK--(BUSINESS WIRE)--Reportlinker.com announces that a new market research report is available in its catalogue. Reportlinker Adds New Multi-Marketing Channel ...

When it comes down to it, there’s one factor that matters more than any other when it comes to an online marketing campaign: your return on investment (ROI). If you can maximize your ROI, and sustain ...