The work from Leo Burnett UK features eight international fan-favorite menu items making their debut in the UK.
McDonald's has secured itself as the king of advertising, with a legacy of legendary ad campaigns dating all the way back to its humble beginnings. One such campaign is an ingenious optical illusion ...
We've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no branding at all. The campaign features a series of 30- and 10-inch films that ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...
As more and more music stars (and athletes) get their own meals at McDonald’s, the phenomenon has hopped the pond, roping in UK rapper Stormzy, who becomes the latest artist to get his own meal from ...
When McDonald’s launched a brief food safety ad at the end of 2024, it raised eyebrows in an industry that typically avoids such topics — especially after an E. coli outbreak tied to Quarter Pounders ...
(Reuters) -McDonald's has settled a $10 billion lawsuit by the media entrepreneur Byron Allen accusing the fast-food chain of "racial stereotyping" by excluding Black-owned media from much of its ...
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