Social media offers a myriad of benefits to businesses big and small, and if you want to grow your business and brand today, you need to utilize its power. Great content can help build brand awareness ...

Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25% to 40% off admission prices from February through May to people ...

In the age of metrics-driven marketing, measuring the impact of social media can be a challenge. While there are plenty of tools that support the ability to track social followers and click-throughs, ...

Measuring Social Media Referrals in Google Analytics: Let’s go back to the good ‘ole Google Analytics. One of the oldest players in the field, Google, announced a couple of weeks ago its launch of ...

Do you know the right metrics to look at for your social media campaigns? The MHN Executive Council explores what works best. Clicks? Likes? Shares? When it comes to social media at your multifamily ...

As social media platforms continue to dominate people’s daily lives, the power of influencers and their ability to sway public opinion has become a highly valuable asset. But how does one accurately ...

It’s the question that everyone’s asking: “You say that social media works as a marketing tool for B2B, but where’s the ROI?” ROI is, of course, the definitive way to measure success. With social ...

As Gov. Kathy Hochul and state lawmakers reach a deal on legislation that would regulate how content appears on kids’ social media feeds, mental health experts are sharing ways parents can set ...

New California law requires social media companies to make it easy for users to cancel their accounts and remove all data. It ...