You’ve been working diligently on your public relations campaign, implementing various tactics to reach your key audiences and drive specific actions (buy, visit, like). You’ve pivoted to stay ...

In recent years it has become increasingly clear that public relations work is an important source of added value. This naturally also applies to startups: investors must be convinced, customers won, ...

Most public relations firms will cite studies that say PR is at least three times more credible than advertising. After all, if the Chamber of Commerce trusts you enough to address that business group ...

The survey is available here. The International Association for the Measurement and Evaluation of Communication (AMEC) has commissioned Booz Allen Hamilton to conduct the research and garnered support ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and ...

Almost two years ago, 200 communications professionals meeting in Spain at an AMEC conference approved what has become known as the Barcelona Declaration of Measurement Principles, more commonly ...

Every PR practitioner acknowledges that measurement is necessary, and throughout the past decade, it has become increasingly important to the C-suite. A PR Daily 2019 survey reflected that an ...

Public relations has a bad rep for providing "ambiguous" return on investment. In this guest column, anthonyBarnum CEO Melissa Anthony Sinn explains how businesses can get the most out of their PR ...

With so many channels available to reach key audiences, it’s become more important than ever to measure the effectiveness of PR. But are there good quantitative ways to determine whether PR is hitting ...