The Cougar was selling so strong in 1968 that Mercury struggled to keep up with the demand. The carmaker eventually set up a new production line in San Jose, as Mercury sold more units than it could ...

WhatIs a Cougar XR7? During the model's 30-year lifespan nearly 3 million Cougars were produced, but the best ones were churned out between 1967 and 1970. Think of the Cougar as Mercury's luxury ...

Since its founding in 1938 by Edsel Ford, the Mercury division has always consisted of rebadged versions of Ford cars, the mid-tier choice between Ford and the brand's Lincoln luxury vehicles. Ford ...

It's all about the marketing! Yep, the job of any auto manufacturer is to get the customer salivating over its latest car, and preferably a more highly optioned one. For Chevy it might be the Camaro ...