Remember the iconic commercial that featured picky eater Mikey, who takes a bite of Life cereal, and likes it? Well Mikey grew up years ago and Quaker Oats Company finally is looking for a new child ...

I’ve written before about nostalgia being all the rage these days in advertising. Legacy brands seem to be upcycling earlier messaging in hopes of tickling our collective memory banks in a wistful way ...

Cape May Beach. Many of us probably remember the TV commercial for Life cereal where the kids on the commercial were sure Mikey would not enjoy Life cereal. Their comment, "Let Mi ...