OMEGA has got this marketing thing all figured out. The iconic Swiss watch brand’s genius strategy of slapping new pieces on ...

You could forgive Omega for thinking it had done enough recently to update its iconic Seamaster range. Last year alone it introduced ceramic elements, a redesigned helium-escape valve, size changes ...

OMEGA has launched a new Seamaster Diver 300M watch. Inspired by the watch worn by James Bond in No Time To Die, the latest OMEGA Seamaster Diver 300M is crafted in bronze gold and grade 2 titanium.

Omega is one of the most influential brands in all of watchmaking history. And its Seamaster Diver 300M is second only to its Speedmaster in status and fame. Why is it so popular? That’s a question ...

Maybe the overall design of the Seamaster Diver 300M that Omega made for the 2021 James Bond film No Time to Die was so perfect that the brand has stuck with it ever since. Either that, or the film ...

Omega has radically redesigned the case and bracelet of the Seamaster Planet Ocean for the new 2025 collection. Gone are the ...

“I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear this watch,” says Lindy Hemming, the Oscar-winning costume designer who chose the Omega ...

With the new Seamaster Diver 300M Series, OMEGA continues to refresh its culturally iconic timepieces. This time, the brand steers away from ceramic – a familiar material that dominated the model in ...

In a striking move, Omega has totally revamped its iconic Seamaster Diver 300M collection, first unveiled to the world in 1993. Now the Swiss watchmaker is unveiling a series of 14 new models that not ...

OMEGA has unveiled two new Seamaster Diver 300M timepieces to commemorate the 60th Anniversary of the James Bond franchise. Among the expansive collections of films from the James Bond film franchise, ...

Omega’s newest James-Bond themed watch combines the enduring appeal of the British Secret Service agent with cutting-edge metallurgy and a few interesting design details. The Seamaster Diver 300M ...

Forbes contributors publish independent expert analyses and insights. I cover the high, technical, and artistic ends of the watch industry. Omega has had a big year already, celebrating 50 years of ...