AOL LLC plans to strengthen its online advertising business by acquiring Tacoda Inc., a company that specializes in delivering ads based on users’ online activities. AOL entered into a definitive ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive online advertising, data privacy, and the trade-offs that sustain free ...

OTTAWA, Feb 29 (Reuters) - Canada's antitrust watchdog said on Thursday it had obtained a court order to gather information and advance an ongoing investigation into Google's online advertising ...

The Competition Commission of India (CCI) has ordered an investigation into the alleged breach of antitrust rules by Google in the online display advertising services market through Google AdTech ...

Federal prosecutors are seeking a divestment of Google’s multibillion-dollar online advertising business, saying its monopoly power harms advertisers and publishers. The Justice Department’s second ...

Online advertising spending in the U.S. grew considerably less in 2008 than in prior years, but any increase over 2007 is a positive sign, considering the economic crisis that started last year.