Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

And it all starts with clothing store names. Walk down any shopping street and you’ll see it instantly: some store names ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Odds are you’ve probably heard someone tack ...