In business, what some people see as challenges, others see as opportunities. In the thriving and dynamic rich media business, this paradox may be even more evident. Case in point: online video ads.

Let's face it, video advertising isn't loved online. People hate when they have to view a 15-second spot before watching a free sitcom, and they raise a real stink if it's a 30-second spot. Ads are ...

NEW YORK -- Frank Harper is well aware that all those free video clips on the Internet come at a price: advertising. But that doesn't mean he sits idly as short video ads precede many of the dozen or ...

Video content has captured the hearts of advertisers globally. The facts speak for themselves: video ad spending rose 142 percent in Q2 2017 compared to the previous quarter; global media companies ...

Adap.tv completed a research report on the digital video industry shortly before the recent Streaming Media West conference in Los Angeles, and company co-founder and vice president of product Teg ...

Video advertising is finally catching up to consumer viewing habits. That’s the finding of the latest quarterly report from video technology company FreeWheel, assessing both online video ads and ...

Mixpo, an online video ad technology company, announced its dynamic video advertising solution designed to help political candidates and campaign committees more effectively reach and engage voters.

Jason Trout is the UK Managing Director for Exponential Interactive. Jason joined global ad tech business Exponential Interactive in 2014 and is part of the global leadership and strategy team which ...

SAN FRANCISCO (Reuters) - Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers' ...