When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Immersive VR and XR now allow perceptual science to be conducted under rich, interactive conditions that approximate everyday sensorimotor engagement better ...

The study of visual illusions in animals provides a compelling window into both the evolutionary continuity and diversity of perceptual processes. Research indicates that many species, from domestic ...

Visual perception of motion and its accompanying illusions has long fascinated neuroscientists and psychologists alike. This research field examines how the brain compensates for inherent neural ...

The Best Illusion of the Year contest offers researchers, and participants, an opportunity to explore the gaps and limits of human perception. By Katrina Miller Take a look at this video of a waiting ...

New York — At the Museum of Illusions in New York City, around every corner is a wonder for the eyes. There's a vase that's a face, art that moves with you, and a room that seems to go on forever.

Chances are you’ve encountered some version of the “Ebbinghaus illusion,” in which a central circle appears to be smaller when encircled by larger circles and seems larger when surrounded by smaller ...

People in this profession found to be strangely skilled at spotting optical illusions - Medical image analysis experts have improved ability to disregard irrelevant context, study finds ...

NORWICH, England — When radiologists examine medical scans, they look for subtle abnormalities that might indicate disease. This specialized training appears to have given them an unexpected advantage ...

Instructions for Guests Please park in the West Lot and enter through the Lundquist Community Life Center (CLC). Follow posted signs to Brushaber Commons and The Underground. Do you love illusions?