Case studies provide accessible examples for teaching and learning. That's why we analyze them in business and in business schools. However, useful case studies aren't always formal articles in ...

Fostering the art of debate at a young age is very important, which is why we came up with 15 persuasive debate topics for elementary school students. Don’t expect scholarly questions fit for the ...

Business professionals believe that powerful messages and marketing campaigns can sway decisions. Yet effective communicators understand the real persuasion happens through a complex combination of ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to persuasion, likeability is key. Consider the last time someone persuaded you to do something. Odds are you appreciated ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...