Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage ...

Companies are always developing new products, or improving them to keep up with customer needs and demands. However, a company must first develop a plan for their products to move them from the idea ...

Product planning is the process of creating a product idea and following through on it until the product is introduced to the market. A small company must also have an exit strategy for its product in ...

Do you have a brilliant new product idea? If so, get an early read on your product's market value. It’s a crucial component to a successful launch. The earlier in your development process that you ...

I got a chance to sit down with Vik Venkatraman, author of “Inspired! Take Your Product Dream from Concept to Shelf,” and I asked this former Red Bull brand manager, break-dance event promoter, ...

Naming a new product is one of the most challenging and important marketing decisions you will make. With all of the products on the market today, how do you win the attention of the consumer? What ...

HOUSTON, TX / ACCESSWIRE / December 11, 2017 / PPOC, a business in Houston, TX, has announced the launch of the Product Proof of Concept (PPOC) program. This is an exclusive, membership only program ...