More than 40 percent of all new product ideas fail to reach their profit objectives, which can make lenders and business veterans skeptical about new product ideas. A business case for a new product ...

In today’s competitive convenience and fuel retail landscape, personalization is no longer a nice-to-have—it’s a necessity.

At this point, telling someone to launch their idea with an MVP (minimum viable product) is like telling them to brush their teeth: it's accepted as good advice on the road from garage startup to IPO.

Forbes contributors publish independent expert analyses and insights. I advise CEOs and senior executives on leadership and strategy. Since well before our current crisis, smart companies have been ...

Drawing on the marketing and management literatures, the authors identify strategic, tactical, and environmental factors that influence the commercial success of new products. They test the resulting ...