Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

A product mix is the set of all products that a company offers for sale. Managers need to provide products that meet the needs of the target markets and at the same time help achieve the company's ...

As the worldwide economy continues to struggle, new orders in the manufacturing sector are falling at record rates. Markit, a financial information company, reported that manufacturing output in ...

Many U.S. companies are battling persistent economic headwinds as they strive to attain profitable growth. Executives are finding that the growth levers that have traditionally served them well — ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest case study on developing a marketing mix strategy for an infused water ...

Customers are buying Intel's pricier computer chips, which helps offset the continued decline in the PC market. It's no secret that the personal-computer market has been on the decline for years.

I am the Vice President of Product Marketing for ThroughPut Inc., an AI-Powered Supply Chain Management Software Company based in the U.S. The pandemic has radically changed the product-marketing ...

To succeed, a strong business will need an excellent, well coordinated marketing effort. To generate the sales that make business owners sleep well at night, your business will need a good marketing ...