Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...
Maticoo, an AI-driven programmatic advertising platform, today announced the expansion of its advertising supply coverage and programmatic activation capabilities across micro series inventory, ...
Nexxen (NASDAQ: NEXN), the advertising technology platform powered by unique data and media, today announced an exclusive partnership with fandom intelligence provider ADvolution to make audience ...
Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...
SYDNEY – Spotify and Rubicon Project have launched programmatic audio advertising campaigns in APAC for the Australia, New Zealand, Hong Kong and Singapore markets following the music streaming ...
The campaign, developed for Schweppes in Lagos State, used Google’s enterprise media buying platform to deliver a pDOOH ...
Amagi has launched In-Content Ads, a new offering within Amagi’s Ads Plus marketplace, designed to attract advertisers beyond ...
NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand safety and ...
Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...
Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
Ad-technology firm StackAdapt is offering a platform that brings together email marketing, first-party data activation and programmatic advertising in a single space. The martech platform is now ...
Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new ...