Just want to get a burger and fries at a place that feels familiar? This favorite restaurant switched up its logo and menu to win over fans, but lost big bucks.

Not everything should be modernized, especially when it's a nostalgic casual place. This chain learned the hard way that ...

Over the weekend, Long John Silver’s unveiled its brand-new logo that is meant to spotlight the restaurant’s non-fish menu ...

To build up the new change in direction, Long John Silver's also rolled out a brand new slogan to accompany its latest logo: ...

Thousands of customers and even President Donald Trump expressed displeasure with the logo change when it was revealed.

Visits dropped by 10% in the weeks following the chain’s logo reversal, only improving to a 7% dip in the last week of ...

Cracker Barrel previously unveiled—and quickly abandoned—a minimalist, text-only logo in August that sparked ire from President Donald Trump.

The restaurant chain halted remodeling plans at 660 locations following fierce criticism from customers who opposed the ...

For Anaheim resident and assistant manager Jim Ceja, all it takes is someone to see his favorite tattoo of the six he’s gotten across his body for a familiar conversation to begin. “I got the one with ...