SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

SAP gave users an early look Wednesday at a new interface known as Project Muse, which the company will roll out across its high-end applications over the coming 18 months. SAP developed the GUI over ...

It’s funny what a global economic recession will do to seemingly-invincible and well-heeled software vendors. (Not funny “hah hah,” mind you. But funny “ohhhh” or “wow, look at that car crash!”) Late ...

The global Customer Relationship Management market has been growing at a phenomenal pace over the past few years. According to Gartner, the CRM software market reached $26.3B in 2015, with an annual ...