Candy maker Ferrero goes all in on sports with Super Bowl ad, World Cup promotions

The confectioner's parent company has been pushing further into the U.S. over the last decade through dealmaking and ...

McDonald’s is bringing back its popular Monopoly game — and analysts say it could lift sales

With McDonald’s Corp. relaunching its popular Monopoly game starting Monday, customers may be sizing up their odds to win a ...
The Hollywood Reporter

Fox Corp. Ad Sales Shake-Up: Jeff Collins to Lead, Marianne Gambelli to Retire

Collins, currently head of ad sales for Fox News, will add oversight of the entire company's portfolio. By Alex Weprin Senior Editor Fox Corp. is making big changes in its advertising C-suite. The ...
U.S. News & World Report

US FDA Chief Says Super Bowl Ad by Hims & Hers 'Breached' Drug Promotion Rules

US FDA Chief Says Super Bowl Ad by Hims & Hers 'Breached' Drug Promotion Rules (Reuters) -U.S. Food and Drug Administration Commissioner Martin Makary said on Friday that Hims & Hers' Super Bowl ...
Business Insider

Walmart's top ad sales exec tells Insider his plan to grab TV and social media budgets

Every time Lauren publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...
Search Engine Land

3 tips for using promotions and discounts in paid search

Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records ...
The Hollywood Reporter

Paramount Promotes Lee Sears to Head of Int’l Ad Sales and Integrated Marketing

His task will be to "further position Paramount as an advertising powerhouse, a trusted partner and a must-buy." By Georg Szalai Global Business Editor Paramount Global has promoted Lee Sears to the ...