When I’m fitting golfers, one of the first questions I’ll ask them is, “What type of shaft do you play?” A common response: “60 Stiff.” That’s a perfectly acceptable answer. But here’s the thing: not ...

Welcome to GOLF’s “Firsthand with a Fitter” series, where with the help of True Spec Golf we dive into some of the most common questions golfers have about club fitting, issues they struggle with on ...

I often seek input on equipment questions from those working in the trenches, the passionate fitters who are trying to put their customers in the best position to optimize their potential on the golf ...

Fujikura's Axiom iron shafts are fighting the stigma that graphite iron shafts are only for slower or older players. Now there are even more options. Fujikura just added new 95-R, 95-S and 125-S flex ...

WHITE SULPHUR SPRINGS, W. Va. -- Just a short time ago, professional golfers used strictly steel shafts in their irons. Even when graphite shafts became both acceptable and popular in metalwoods and ...

The most important technology in golf equipment today isn’t limited to new titanium alloys and advances in golf ball polymer chemistry. In fact, it’s not really about traditional golf equipment ...

TaylorMade has launched its newest lineup for 2026 with the Qi4D family of drivers, fairway woods, hybrids and irons, with full focus on the face design and being faster, whilst factoring in finding ...