We all know Siesta Beach is awesome. But here's what goes into those "best beach" rankings — and why they matter.

At the height of tourist season, with spring break right around the corner, Sarasota County's most famous attraction — Siesta Beach — has earned another national honor, with Tripadvisor naming it the ...

SIESTA KEY, Fla. — Some Sarasota County beaches, parks and barrier islands will reopen this weekend after being closed for more than two weeks. County officials announced the news in a press ...

The scarecrow is part of the Scarecrow Stroll, which was introduced by the Siesta Key Chamber of Commerce this year. The ...

Siesta Beach, long celebrated for its powdery white sand and shimmering Gulf waters, has once again claimed the top spot on Tripadvisor’s "Best of the Best Beaches" list for 2025, reaffirming its ...

SIESTA KEY, Fla. — The green tower on Siesta Key may look like an ordinary lifeguard stand, but to his tens of thousands of social media followers, it’s where Scot Ruberg has kept watch for the last ...