Sony has established a new brand name for its digital single lens reflex (D-SLR) cameras that will be launched worldwide this summer. Meaning “beginning” and “essential,” the symbol alpha embodies the ...

Sony announced its second digital SLR earlier this month. The 12-megapixel Alpha 700 will join the original A100, which stays on the market. With body and lens configurations ranging from $1,400 to $1 ...

In the fierce fight for first place in the digital camera market, Sony finally delivered its first digital single-lens reflex (SLR) camera today. Hey, it's better late than never. The appropriately ...

February 8, 2008 Sony has added the Alpha 350 to its digital SLR line-up. Even by today's lofty standards, the unit earns the tag of high-definition with its 14.2-megapixel CCD image sensor, a feature ...

Yet another new camera announcement for today. This time it's Sony's SLT-A77, the SLR equivalent of the NEX7 mirrorless compact, also announced today. The A77 has two very cool new features. First is ...

A few weeks after the customary rumors spoiled everyone's surprise, Sony has confirmed the specs for its new entry level α290 and α390 digital SLR cameras. Both cameras feature a brand new grip design ...

Sony is jumping into the digital single lens reflex (D-SLR) camera market with today’s introduction of the a (alpha) DSLR-A100 system. The system combines advanced SLR features with other Sony digital ...

This week Sony have revealed the a57 A-mount camera with translucent mirror technology and a set of advanced features set to impress mainstream SLR users across the market. This camera brings ...

Sony's flagship SLR, due later this year, will make the electronics giant the third camera manufacturer to bet on the full-frame camera market. Stephen Shankland Former Principal Writer Stephen ...

And you thought the megapixel wars were over! Earlier this year Sony announced it had designed a full-frame 24-megapixel imaging device and officially stated a camera featuring this chip would arrive ...

Sony is always on the cutting edge of mobile camera technology, and a recent report in Nikkei Japan indicates that the company believes its breakthroughs will see smartphones match and even overtake ...

With its 14-megapixel CCD, flip-up LCD, sensor-shift image stabilizer, and built-in wireless flash controller, the feature-packed Sony Alpha DSLR-A350 seems like a cornucopia of photographic goodness ...