YouTube TV expands its live sports lineup with ESPN Unlimited and a new NBCUniversal carriage deal. Marketers need to follow the audience where they're going.

For sports fans looking to move on from cable without giving up live games, YouTube TV is one of the strongest live TV streaming options available. The service gives subscribers access to local ...

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

YouTube’s live broadcast on Friday night of the Kansas City Chiefs and Los Angeles Chargers game is set to be a major test of the platform’s programming ambitions. A YouTube commercial in Times Square ...

YouTube TV has announced pricing and other details about its lineup of slimmed-down bundles organized around specific programming like sports, news and entertainment. The sports-focused package, one ...