February 22, 2007 Eleven of the most innovative toys were recognized at the seventh annual T.O.T.Y. (Toy of the Year) Awards ceremony, last week. The annual Toy of the Year award, representing the ...

In 1996, Tyco launched a toy called the Tickle Me Elmo that cost a mere $30 (£15). If you're not familiar with it then check it out on Wikipedia. It was so popular that parents attacked a Wal-Mart ...

Major retailers are vying to publicize last-minute shipments of TMX Elmo – the must-have holiday toy made all the more desirable by its scarcity – in the hopes of generating goodwill among harried ...

WASHINGTON/NEW YORK (Reuters) - The latest Elmo incarnation was unveiled yesterday - a new version of last year's hit TMX Elmo that allows kids to induce a case of the hiccups or a laughing fit to the ...

Sought-after toys such as Mattel's TMX Elmo, Sony's PlayStation 3, and Nintendo's Wii have made big headlines this season. But have you heard about Butterscotch the Pony? Toy analyst Chris Byrne says ...

There are a few news stories you can pretty much guarantee to see during the holiday season these days. Ones about air travel anguish, fried turkey fiascos and desperate parents battling tooth, nail ...

Mattel Inc.’s third-quarter profit jumped 6% as Barbie sales and early shipments of TMX Elmo help fuel a turnaround at the world’s largest toy manufacturer. The El Segundo, Calif., toy manufacturer ...

TESS VIGELAND: Everybody knows Santa’s got his own workshop up at the North Pole where they make all kinds of fun toys for good little girls and boys. Given the population explosion he’s probably ...

Oh man, this TMX Elmo thing is awesome! Apparently they are sold out nation-wide, so this may be the only glimpse you will get of the TMX Elmo getting his XTREME (!!) tickle on. That son of a gun Elmo ...

NEW YORK — Mattel Inc. and Jakks Pacific Inc. on Wednesday announced new deals to make wrestling action figures, the latest chapter in a story that has all the acrimony and shifting alliances of ...