Luxury Swiss watchmaker Tag Heuer has made history by becoming the first title partner of the Monaco Grand Prix since the Principality joined the F1 calendar in 1950.

Tag Heuer Carrera Chronograph Tourbillon x Senna is limited to only 500 pieces. Antoine Pin, chief executive of Tag Heuer, ...

which illustrates the life and career of Formula 1 driver Ayrton Senna. Limited to 500 pieces, the TAG Heuer Carrera Chronograph Tourbillon x Senna is priced at £33,050. TAG Heuer has been ...

But today, the topic isn’t just Formula 1 or TAG Heuer’s decades-long relationship with motorsport; it’s Ayrton Senna. The Brazilian racing legend, widely regarded as one of the greatest ...

TAG Heuer's engine is revved for its first outing as Official Formula 1 timekeeper at the Australian Grand Prix in Melbourne ...

Antoine Pin, the newly installed chief executive of TAG Heuer, says that lights down at the F1 Louis Vuitton Australian Grand ...

TAG Heuer’s legacy in Monaco spans decades, with renowned drivers like Jochen Rindt, Niki Lauda, Alain Prost, and Ayrton Senna all sporting Heuer chronographs during their victories at the ...

Alain Prost and Ayrton Senna of the 1980s and 1990s who would dominate in Monaco in TAG Heuer sponsored McLaren racing cars. In the late 1990s and 2000s, Mika Häkkinen, David Coulthard ...