Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To further strengthen its marketing and ...

Everyone wants some level of personalization when they visit a website, a mobile site, whatever. Even anonymous users expect some level of it. And that means tags, in some form, need to be on web ...

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure site traffic and ...