Jeff Lunsford, CEO of Tealium, is no stranger to the business of tags. Back in 2002, Lunsford joined web analytics pioneer WebSideStory, which was one of the first, tag-based, web analytics providers ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure site traffic and ...

With the announcement of Adobe Launch, Adobe adds a new element to its Cloud Platform. In this exclusive news analysis, we explain why Adobe sees this as a big advancement in tag management. Step back ...