“I dare you.” These are the words on the homepage that greet visitors of the website “Take This Lollipop.” Along with it is a picture of a razor-embedded blue sucker, enticing the site visitor to take ...

Brands have been clamoring to be part of “The Group Chat” since its first episode went viral back in late March, and creator Sydney Robinson is incorporating them via TV-inspired commercial breaks.

‘Take This Lollipop’ is back, nine years later, to show you how even more vulnerable to digital manipulation we’ve become in the last decade. Marketing So Good It’s Scary: 12 Experiential Horror ...