A couple embarrassed to be caught on the big screen cuddling at a Coldplay concert in Massachusetts this week sent the Internet into a frenzy. It's not the first time kiss cams have caused mishaps at stadium events.

The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.