Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why ...
Google Ads fully launched Smart Bidding Exploration for campaigns using Target ROAS (tROAS), giving advertisers a new lever to unlock more conversions without changing campaign structure or increasing ...
Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected ...