Twitter is perhaps best known for its restrictive 140-character count – a challenging format for complex B2B marketing propositions. What is perhaps less known is that Twitter has evolved into an ...

Twitter, struggling to raise revenue as many major advertisers continue to avoid the platform, says it will soon lift its three-year-old ban on political advertising. The company also said it will ...

Ubisoft has joined the recent mass advertising exodus on X (formerly Twitter). This move comes a week after Apple, Disney, and IBM also chose to pause advertising in the wake of Musk endorsing an ...

Last week, Mashable reported that on X (formerly Twitter), users were noticing a new type of advertisement: Minus a regular handle or username, the ad’s headline looks like a normal tweet, with the ...

Ad revenue at Elon Musk's X, formerly Twitter, isn't looking too hot this year, per Bloomberg. Big spenders like Apple and Walmart pulled ads after Musk endorsed antisemitic views on his site. At a ...

Federal election season is around the corner, and with social media platforms taking over as go-to repositories of information, digital campaigning is as important as ever. The Dorsey-era policy ...