Theme parks have heavily promoted merchandise for years, but with its new expansion of the Wizarding World of Harry Potter, Universal Orlando has gone a step further. It has based an entire new area ...

Even if you’re a pro at hiding your collection of erotic fan fiction starring Luna Lovegood, your dedication to the local Quidditch league and your Gryffindor 4 Life tattoo — you won’t be able to fool ...

ORLANDO, Fla. — Universal Orlando Resort has cast another marketing spell on the world. On Thursday, WFTV Channel 9 Eyewitness News got a glimpse into what is expected to be a huge money maker for the ...

Theme parks have heavily promoted merchandise for years, but with its new expansion of the Wizarding World of Harry Potter, Universal Orlando has gone a step further. It has based an entire new area ...

Universal Orlando Resort will officially open Diagon Alley, the expansion of The Wizarding World of Harry Potter, on July 8. The new themed land is inside Universal Studios Florida, while Wizarding ...

More Harry Potter at Universal Studios in Orlando? Yes, please! Diagon Alley, the extension of The Wizarding World of Harry Potter that currently resides in the resort’s Islands of Adventures theme ...

New additions, opening day, first-look daytime scenes and more inside Diagon Alley, plus the red-carpet ceremony with the stars of the Harry Potter movies; a first look inside the Diagon Alley ...

Waiting my turn outside Diagon Alley to talk to the Today Show co-hosts. (photos by Seth Kubersky) Waiting my turn outside Diagon Alley to talk to the Today Show co-hosts. (photos by Seth Kubersky) ...

On the same day it opened The Wizarding World of Harry Potter four years ago, Universal Orlando Resort conjured up more magic to premiere its newest themed world, Diagon Alley, which opens July 8. A ...

For the first time, the Wizarding World of Harry Potter — Diagon Alley will be open during Halloween Horror Nights at Universal Studios, officials said Wednesday. The London-inspired area opened at ...