With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week’s Media Monitors ...
Vicks retained the top monthly spot for TV ad impressions among Rx and over-the-counter (OTC) pharma brands, according to data released by iSpot.tv on Wednesday afternoon. The cold and flu brand from ...
The story was brought to the fore by Vicks through an ad campaign and it subtly spins attentions towards two debatable topics – transgenders’ rights and adoption. The beautiful ad, which is directed ...
Q. You have written that putting Vicks VapoRub on the soles of the feet can stop a nighttime cough. That’s pure fluff or maybe written as an ad for Vicks. You haven’t bothered to provide any ...
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The Secret Origins Of Vicks: How An Ointment For A Sick Child Became A Global Household Name
New Delhi: Vicks VapoRub owes its place in homes around the world to a father’s love, early innovation and a deadly pandemic. In 1894, Lunsford Richardson, a pharmacist in North Carolina, faced a ...
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