this virtual reality experience allows users to test all kinds of makeup products online, including foundation, lipstick and eyeshadow. The technology holds great appeal, although some consumers ...

Previously, you could test out individual products like lipstick ... She described the new AR features as a way to create a “virtual makeup studio right in your pocket,” making it easier ...

In a reflection of augmented reality’s growing role in beauty ... new Sephora Virtual Artist feature, specifically designed using facial recognition software to allow users to test lip products ...