WPP has entered into a global partnership with TikTok, making it the first holding company to integrate TikTok Symphony generative AI tools into its marketing toolbox. WPP Open, the agency’s ...

The world's biggest advertising company WPP (WPP.L) expects its net sales to bounce back to pre-pandemic levels earlier than ...

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) and Spotify today announced a new global strategic partnership that will enable WPP to offer its clients early access to Spotify’s innovative ad ...

WPP unveiled Production Studio, an application that uses generative artificial intelligence (AI) to create text, images and video for advertisers, per a press release. The news was also announced at ...

WPP , the world's biggest advertising company, expects business to recover in 2021 but needs first to get through what could be a difficult six months up to the end of the first quarter, Chief ...

Brian Lesser, a veteran Madison Avenue operative who has worked in senior media-investment roles on both sides of the table, is returning to WPP‘s large GroupM media firm as its global CEO, one of the ...

TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure moment. But here’s some relief for NBCUniversal, Disney and Paramount: They ...