Your iPhone, iPad, and Mac natively support a variety of image formats. With JPEG, HEIF, and ProRAW being the most common, here's what they mean and how to pick between them. The camera on iPhone and ...

Apple announced support for the High Efficiency Image File (HEIF) photo format at WWDC in June, a standard that supposedly retains image quality while boasting better compression that results in files ...

Up until now, iOS devices have captured video in the MPEG-4/H.264 format, and still photos in JPEG. But with iOS 11 (on recent hardware), Apple is breaking with tradition and switching to a new set of ...

HEIF stands for High Efficiency Image Format. Like JPEG, GIF, TIFF, and PNG, HEIF is a type of image format put forth by the Moving Picture Experts Group (MPEG). While much of the current discussion ...

Windows: Here’s the problem: The HEIF image format, which Apple now uses in iOS 11 in the form of HEIC files, is a great alternative to JPEG. HEIC images eat up less space and support plenty of extra ...