(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

In my previous entry, I discussed some principles for honest advertising, the most important of which is not to advertise aspects of the job we don’t have any intention of meeting with the hire. If ...

Whether you’re writing direct mail sales pieces, a blog, a job application or copy for your website, there are certain basic rules you can follow to help you get and keep your readers’ attention -- ...

Even though digital marketers usually have access to lots of data, finding real-time data that helps build a brand messaging strategy can be hard. The usual methods have often fallen short of ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

For hiring managers, writing job ads can be a pain. For job seekers, reading these ads can be a bore. Part of the problem is that everyone is using the same generic templates. After a while, every job ...

Of course my advice to marketing folks who want to write their own ads should be, Don't—use a pro writer like me. (We're really good, and we've got mouths to feed.) But when you want or need to write ...