Several LVMH-owned brands will be involved in the global partnership deal, including Louis Vuitton, Moët Hennessy and TAG Heuer

French luxury giant LVMH has reached a 10-year sponsorship deal with Formula 1 which covers its Louis Vuitton, Moet Hennessy and TAG Heuer brands, the company announced on Wednesday.

The partnership, which will officially launch at the start of next F1 season, will include “hospitality, bespoke activations, limited editions and outstanding content.”

LVMH and the organizers of the Formula One races have signed a major sponsorship deal potentially worth $1 billion, with the French luxury goods group taking over from Rolex.

Formula 1 and LVMH have a historic long-lived friendship. Formula 1 and LVMH have a long history of partnerships that encompass multiple decades. When thinking of Formula 1, one c

PARIS ― French luxury goods giant LVMH on Wednesday announced a 10-year sponsorship deal as a global partner of Formula One. The multinational based in Paris, like F1's governing body the FIA, is best known for brands like Louis Vuitton,