Mary Beth Laughton, a footwear and fashion veteran who has held leadership positions at several industry giants, will soon take the helm at REI Co-op. The outdoor specialty retail giant announced ...

This article was first published in our sister brand Shop Eat Surf Outdoor. A lot has happened politically and in the outdoor industry since REI’s new President and CEO Mary Beth Laughton was ...

Mary Beth Laughton, a former leader at Nike, Athleta, and Sephora, will take over as CEO. REI reported a decline in sales in 2023 and has recently had several rounds of layoffs.

Mary Beth, we hope to see you at the bargaining table soon. It's been 3 years - it's time to negotiate.” (Laughton says she is "really committed" to negotiating in good faith.) ...

Mary Beth Laughton (right) and Luis Benitez at the Outside Summit (Photo: Brad Kaminski) Making a Public Apology. I was announced in my role the same week as the presidential inauguration.

REI CEO Mary Beth Laughton. One of the first things Laughton did as CEO was apologize for a choice the brand made in January: endorsing President Donald Trump's nominee for secretary of the ...

REI president and CEO Mary Beth Laughton issued a video apology on Wednesday for the brand’s endorsement of Interior Secretary Doug Burgum in February. The endorsement, which REI made alongside ...

CEO Mary Beth Laughton has publicly apologized and retracted REI’s January endorsement of Doug Burgum, President Trump’s Secretary of the Interior. REI initially supported Burgum, highlighting ...

CEO Mary Beth Laughton has to simultaneously firm up REI's earthy cred and raise its retail game in a competitive landscape.