In an exclusive interview with BestMediaInfo.com, Alejandro Fosk explains how Comscore is navigating walled gardens and ...

As marketing becomes more data-driven, AI-assisted, and results-oriented, the traditional client-agency relationship is being ...

The Google-backed company’s new AI-native platform uses generative technology to personalise shopping by replacing ...

May evident in rolled and unrolled data; Week 19 nullifies the lag impact of rolled numbers and takes AajTak to the top slot ...

The verdict came on a batch of appeals against high court orders which held that levy of entertainment tax was ...

New Delhi: For the 22nd edition of its End of Reason Sale (EORS), Myntra has taken a markedly unconventional advertising route. The latest campaign features a behind-the-scenes-style film that steers ...

New Delhi: In a move that has surprised many, Bollywood actor Ranbir Kapoor, known for maintaining a low profile, has appeared in an advertising campaign for GABIT’s new wearable device, the Smart ...

Bajaj to assume majority stake and lead revival of KTM through EUR 800 million funding and governance overhaul ...

New Delhi: Coca-Cola’s India and Southwest Asia (INSWA) operating unit has announced the appointment of Neha Ahuja Bhutani as ...

Campaigns explore how culturally rooted creativity can address inclusion, accessibility, and public health in everyday life ...

The Coca-Cola Company has renewed its global marketing partnership with WPP Open X, extending a collaboration that began in ...

In this article, we’ll break down exactly how you can start using PPC ads to win new customers quickly and consistently ...