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The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under ...

Luminous Power Technologies has launched a 360-degree marketing campaign in partnership with Rajasthan Royals, positioning ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

Rather than being limited by silence, their hands become powerful voices of strength, precision, and pride. Set against the ...

Havas has invested in Ostro, an AI-powered digital engagement platform for life sciences brands. This move gives the global advertising company access to the latter's technology for its global ...

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At a bustling vegetable market, a man pays for his groceries using BHIM. The vendor, in a quiet gesture of reverence, taps the phone to her forehead—a traditional Indian way of honouring money. It’s a ...

Tata Tea Jaago Re is back with its latest campaign to fight climate change. This AI-powered campaign, 'Har green action se farak padega’ (Every green action makes a difference) is aimed at awakening ...

Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.