Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. So many startups focus so much on perfecting their product ...

According to consumer research by Google statistics, less than 40% of marketers use consumer research to drive decisions. This is a rather disappointing fact because neglecting market research risks, ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

NEW YORK--(BUSINESS WIRE)--Thunderhead.com, a leader in enterprise solutions for customer experience and customer engagement, today announced the release of Engagement 3.0: A New Model for Customer ...

Dialogue AI, an AI-native market research platform powered by a live conversational AI interviewer and built to serve teams across the business, is aiming to disrupt the $140-billion research industry ...

When you know your prospects better than they know themselves, you'll be able to grow and scale your business easier than ...

Consumer Reports fielded its first survey in 1940—a nine-question print survey of members. Since then, this member survey has grown into a large multi-section quarterly omnibus that produces the data ...