Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers "At WPP Media, we’re always looking for ...

Advanced collaboration and activation unlock new opportunities across Unity’s audience of [3 billion] gamers Optable, a pioneering identity management & data collaboration platform, has announced it ...

Unity partnered with Optable to offer brand marketers a new way to reach players using a seamless and secure platform for audience collaboration, precision targeting and omni-channel activation. The ...