Reaching Latino Gen Z voters requires more than a basic translation of English-language messaging into Spanish.

A new report is shining a light on how threats and political violence have become pervasive in the campaigns of LGBTQ+ ...

Those who are more likely to engage with political content online typically aren’t the same people who decide elections.

A major Democratic donor group is calling on the party to tack towards populism – and they’re out with new polling to make ...

Civitech has a suite of engagement tools for PACs and groups to reach supporters in ways that can workaround the challenges ...

If campaigns want to waste less in 2026, the edge will come from consolidating digital buying, treating reach and frequency.

Political professionals and the organizations that they rely on to do their jobs have been scrambling in recent years to integrate artificial intelligence into their work. For most, that means asking ...

In political advertising, the temptation is often to reach voters as frequently as possible—but what if more isn’t always better? After the 2024 election cycle, Optimum Media’s Data and Analytics team ...